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Privacy Policy

Last updated: 1 November 2026

1. Who we are

Clarity Property (“Clarity”, “we”, “us”) provides a property decision platform used by homebuyers, property investors, and brokers. This policy explains what personal data we collect, why we collect it, and how you can control it.

2. What we collect

  • Deal information — the property details, financial inputs, and Clarity verdict for the deal you are analysing.
  • Contact details — your name and email address, which you provide when sharing a deal with a broker.
  • Technical data — IP address, browser information, and timestamps, recorded when you give consent to share, to provide a verifiable audit trail.

3. Why we collect it

  • To generate the decision receipt and financial analysis you requested.
  • To deliver your deal to the broker or adviser you selected, including the PDF summary.
  • To keep a record of your consent, so we can prove — if required — that you agreed to the specific share.
  • To send you a copy of the deal summary you asked to be shared.

4. Who we share it with

We share your details only with the specific broker or adviser you chose when you ticked the consent box. We do not sell your data, and we do not share it with any third party for marketing.

Our email delivery is handled by a secure transactional email provider. Your deal summary is transmitted over encrypted connections.

5. How long we keep it

We keep the record of your consent and the deal snapshot for 6 years, to meet legal and regulatory record-keeping obligations. If you ask us to delete it sooner, we will, unless we have a legal obligation to retain it.

6. Your rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you.
  • Ask us to correct inaccurate data.
  • Ask us to delete your data, subject to legal retention obligations.
  • Withdraw consent at any time — this stops future sharing but does not affect shares that have already happened.
  • Lodge a complaint with the Information Commissioner's Office (ico.org.uk).

7. Withdrawing consent

You can withdraw consent for any share by replying to the confirmation email you received, or by emailing info@clarityappsuk.com. When you do, we will notify the broker who received your details and stop any further processing.

8. Contact

For any privacy query, contact info@clarityappsuk.com.

This policy is a summary. For full data processing details, including our legal basis for processing and our data protection officer, please email the address above.