Give your customers a simple way to explore their property plans, understand their numbers and take the next step with you. Clarity works under your own branding and helps you start conversations with potential clients earlier.
HOW IT FLOWS
Client lands on your site
They run Clarity
They get a clear result
They book a call
You get a qualified enquiry
SOUND FAMILIAR?
Paying for leads that get sold to 5 other brokers
Hours of fact-finds for clients who can't actually afford it
Buy-to-let deals that don't pass the lender's stress test
Leads going cold before you can call them back
SEE IT IN ACTION
The exact result they get after two minutes. A clear green, amber or red, with the numbers behind it.
Clarity is a guide only, not financial advice. Always speak to a qualified broker before you decide.
ONE TOOL, TWO AUDIENCES
Whether they want a home to live in or a deal to profit from, Clarity helps them qualify themselves before they reach you.
First-time buyers and home movers get a clear picture of what they can realistically borrow and afford: deposit, monthly payments, and the true cost. They arrive at your call already confident.
Landlords and investors check whether the rent covers a stress-tested mortgage and whether the numbers work (yield, cash flow and ROI) before they bring you the case.
HOW IT WORKS
A single button or widget sits on your website. Branded to your brokerage.
Affordability for a home, or a buy-to-let deal: income, deposit, rent or purchase price. Takes 2 minutes.
What a homebuyer can realistically afford; or whether an investor's deal stacks up against rent, yield and stress tests.
You get a qualified lead who already knows the numbers work, not a tyre-kicker. Less wasted time, more completions.
2 min
Average time for a client to self-qualify
They arrive at your call already knowing the numbers
~30%
Potential uplift in conversion
An industry estimate when clients understand the deal first, not a guarantee
0
Shared leads
Every enquiry comes through your own site, it's yours
ROI CALCULATOR
Adjust the sliders to match your brokerage and see the additional revenue Clarity could unlock.
ILLUSTRATIVE EXAMPLE ONLY — These figures are based on the assumptions you select. They are not guaranteed results or a prediction of what Clarity will generate for your business.
EXTRA CASES PER MONTH
+1.5
Based on an assumed 30% uplift in enquiry-to-case conversion
EXTRA MONTHLY REVENUE
£2,250
ANNUAL UPSIDE
£27,000
A completed case fee combines the lender's procuration fee (typically ~0.4% of the loan) and your own client fee. Adjust the uplift slider to your own assumption. Set it lower to see a conservative case.
WHY CLARITY
Your logo, your colours. Clarity becomes part of your service, not a third-party tool.
Every enquiry comes through your own site, not a list shared with five other brokers.
Clients self-qualify before they book. You stop running fact-finds for deals that were never going to work.
Use Clarity on your website, as your own standalone landing page, through a QR code, or share your link on WhatsApp, email and social media. You don't need a website to get started.
BUILT WITH COMPLIANCE IN MIND
Clarity helps customers explore their options and understand the figures before speaking to you. It is a guide only, not financial or mortgage advice. All regulated advice and recommendations remain with the qualified mortgage broker.
This is reassurance, not a regulatory or legal guarantee. You remain responsible for your own compliance and advice. Clarity is a guide only, not financial advice.
SIMPLE, TRANSPARENT PRICING
Everything included, fully tracked, and yours to promote.
£200
one-off onboarding
then £60 / month
for 12 months
First 50 partners get lifetime lock-in. Your price never goes up, even as Clarity grows.
GROW YOUR OWN NETWORK
Get £100 commission for every estate agent you bring on board. The more you sign up, the more you earn.
Introduce estate agents to Clarity and start building relationships with businesses that could become valuable referral partners. As the Clarity network develops, there will be more opportunities for businesses to work together.
COMMON QUESTIONS
TRY IT FREE
Create your own branded version of Clarity and try it free for 48 hours. Add your business name, colours and your own Ask button. Use it with a real property and see how it would work for your customers.
Create My Free Clarity PreviewFree for 48 hours. No card required. No website needed.